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Understanding the world prescribers are living in allows for more meaningful customer interactions. MAP Training Programs build your knowledge on marketplace trends impacting providers and the pharmaceutical industry today. 

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    Marketplace Blog

    Trends in the Marketplace

    Fractures in The 340B Program

    The 340B Program remains controversial. Hospitals and other Covered Entities (providers qualified to buy drugs at 340B prices) that benefit from the program describe it as a lifeline that keeps

    The Impact of Medicare Price Negotiations

    The Inflation Reduction Act (IRA) passed on August 16th, 2022 brings big changes for the pharmaceutical industry. On August 31st we had a live discussion on the law’s anticipated impact.

    Printed modules remain a viable training medium even in today’s computer-based world. Our modules are professionally designed and can be customized to your company’s brands and colors.

    Our training products are designed to reveal the competing pressures being felt by prescribers in today’s marketplace, and how perceptions of your product(s) may change as a result. ProFusion can provide your teams with the skills necessary to adjust their account management strategies so your products better match the customer’s needs. ProFusion delivers customized training solutions based on your learner’s needs. We focus on managed care topics and how marketplace pressures impact the health care industry. If your team needs to understand the business of medicine, we can help.

    See more examples of print modules and training manuals in our portfolio.

    Manufacturers Restricting 340B Sales to Contract Pharmacies

    • Abbvie
    • Amgen
    • AstraZeneca
    • Boehringer Ingelheim
    • Eli Lilly
    • Merck
    • Novartis
    • Novo Nordisk
    • Sanofi
    • UCB
    • United Therapeutics
    • and more…