At ProFusion, our services are guided by our Market Access Principles

Today’s healthcare marketplace is complex. It consists of pressures coming from federal laws and regulations, commercial payers, and competition within local markets. Understanding which data points are important and then interpreting those data points is what we try to teach.

Principle

Impact

Principle
A provider’s “value perspective” is changing because risk for the cost of care is shifting from payers to providers

Impact

A Provider’s business environment influences their perception of the value of your product(s)
Principle
As health systems grow through consolidation, a provider’s business environment is becoming more and more complex

Impact

Proper Brand/Account Management requires an understanding of the customer’s business environment

Principle
A health system that dominates a local market will make different business decisions than one that has a strong local competitor

Impact

Each customer/account operates in its own unique business environment
Principle
As they sign more risk-based contracts, health systems implement their own cost containment measures that may supersede measures put in place by payers

Impact

Health systems are becoming a second source of restrictions to product access
Our Market Access Principles can be applied to the entire U.S. healthcare marketplace, thereby helping pharma and biotech companies manage their brands. For teams and individuals operating in smaller ecosystems, our principles can help interpret local markets and how your customers operate within them. Both of these features lead to better Brand and Account Management strategies being applied all the way down to the prescriber level.

Market Access Training Solutions

Begin integrating market access learning within your company or into your own sales strategy

map-60x30Individual Training 

Self-enroll in a MAP Program to learn more about trending market access topics

green_logoAccount Management Model 

Achieve evidence-based account management that focuses on interpreting the customer’s business universe with ProFusion’s Value Perspective Model

Team Training 

Build a custom training solution utilizing an array of ProFusion’s market access training tools

LMS_computer_checklist_dg60xLearning Management Services 

Easily combine and coordinate all training resources with ProFusion’s LMS hosting and management services

 

What Customers are Saying

Extremely valuable information not only for general knowledge but how to apply to my business planning and strategy.

MAP Program Learner
The Current and Future State of Healthcare