At ProFusion, our services are guided by our Market Access Principles
Today’s healthcare marketplace is complex. It consists of pressures coming from federal laws and regulations, commercial payers, and competition within local markets. Understanding which data points are important and then interpreting those data points is what we try to teach.
Principle
Impact
Principle
A provider’s “value perspective” is changing because risk for the cost of care is shifting from payers to providers
Impact
A Provider’s business environment influences their perception of the value of your product(s)
Principle
As health systems grow through consolidation, a provider’s business environment is becoming more and more complex
Impact
Proper Brand/Account Management requires an understanding of the customer’s business environment
Principle
A health system that dominates a local market will make different business decisions than one that has a strong local competitor
Impact
Each customer/account operates in its own unique business environment
Principle
As they sign more risk-based contracts, health systems implement their own cost containment measures that may supersede measures put in place by payers
Impact
Health systems are becoming a second source of restrictions to product access
Our Market Access Principles can be applied to the entire U.S. healthcare marketplace, thereby helping pharma and biotech companies manage their brands. For teams and individuals operating in smaller ecosystems, our principles can help interpret local markets and how your customers operate within them. Both of these features lead to better Brand and Account Management strategies being applied all the way down to the prescriber level.
Market Access Training Solutions
Begin integrating market access learning within your company or into your own sales strategy
Individual Training
Self-enroll in a MAP Program to learn more about trending market access topics
Account Management Model
Achieve evidence-based account management that focuses on interpreting the customer’s business universe with ProFusion’s Value Perspective Model
Team Training
Build a custom training solution utilizing an array of ProFusion’s market access training tools
Learning Management Services
Easily combine and coordinate all training resources with ProFusion’s LMS hosting and management services
What Customers are Saying
Extremely valuable information not only for general knowledge but how to apply to my business planning and strategy.
MAP Program Learner
The Current and Future State of Healthcare