Elevate Entire Team Performance
Bring your training concepts to life today
Make a-la-carte selections from Profusion’s catalog to deliver a workshop or an entire market access curriculum. No matter where you are in your training plan, we are happy to speak with you about any questions you have!
Customized Training Curricula
Our customized market access curricula are designed to reveal the competing pressures being felt by prescribers in today’s marketplace, and how perceptions of your product(s) may change as a result. If your team needs to understand how the business of medicine impacts the prescribing decision, we can help!
Tailored to Your Needs
Topics Covered
Consult with a ProFusion SME to determine the market access knowledge most relevant to each team's environment
Time Allocation
Recommended solutions consider seat-time limitations set during new-hire training, national meetings, launches, etc.
Delivery Method
Seat-time, team size, location, resources and more go into determining the best delivery method for each training component
Level of Integration
Satisfy all the team's market access training needs or create unique components to fit into a pre-existing training plan
Project Management
Choose your level of support. ProFusion can take on the full execution of the training curriculum on the ProFusion MAP LMS, if needed
A Typical Curriculum Structure
Understanding the market access environment of your product is only the beginning. This next-level training applies this knowledge to real-world scenarios seen in the field and considers compliant responses. A typical training curriculum for any team utilizes a combination of ProFusion’s proprietary training assets within the same 3-phase structure.
Expose your teams to key learning concepts impacting their customers and thus product access.
Apply concepts learned from e-learning courses to your team’s real-world environment.
Apply concepts learned from e-learning courses to your team’s real-world environment. Using field coaching guides, retention campaigns, and/or live webinars will ensure a thorough understanding of market access concepts. This will equip learners to view their customers from a new perspective.
Challenge your team to develop strategies for real-world scenarios that are in line with company goals.
Setting New-hires up for Success
A broad spectrum of off-the-shelf e-learning courses reinforced with other training assets can prepare new hires to understand the market access environment within their territories
Continuing Education:
Keeping Up with Marketplace Trends
Today’s healthcare landscape is shifting under the feet of even the most tenured individuals. The pressures of health care reform are changing the environment in which clinical decisions are made. In light of this, a continuing education effort is key to understanding the evolving needs of your customers.
With regularly updated off-the-shelf e-learning courses and customizable training assets, any level of market access training is available. The depth of your training is up to you!
Training Assets
E-Learning Courses
From foundational to advanced topics, ProFusion’s e-learning courses lay the groundwork for understanding the market access environment
Building a Foundation
In order to recognize and interpret key data within one’s territory, individuals must first understand overall concepts within the healthcare marketplace. ProFusion has an extensive catalog of off-the-shelf e-learning courses to introduce market trends and elaborate on how varying stakeholders are adapting their business decisions as a response to those trends.
Learn more about course features HERE
Field Coaching Guides
Provide first-line sales leaders with tools to coach each sales rep on how to apply what they’ve learned to their territories
Making a difference in the field
Training should result in a change of behaviors. ProFusion’s Field Coaching Guides are tools used by sales managers to help representatives take action steps based on what they’ve learned. The Guides are printable and specifically designed for application during ride-alongs or remote coaching.
Each Guide contains several important features:
- A graphical summary of key learning points from the training content
- A set of questions the manager can ask to confirm the representative has a thorough understanding of the topic
- A set of specific questions that lead the representative to combine knowledge of their territory with their new knowledge of the market, resulting in action steps that will help drive business in new ways
Pull-through Webinars
Pull-through learning from Home Study with customized webinars facilitated by ProFusion
Solidifying Understanding
Webinars are built and facilitated by ProFusion to be interactive. Depending on the size, some activities could include:
- Polling questions to gauge understanding
- Scenario-based discussions/challenges in multiple breakout rooms
- Games to encourage participation and interest
Retention Campaigns
Push a series of knowledge checks to learners to reinforce key learnings and gauge understanding
Lasting Effects
ProFusion’s retention campaigns ensure learners can recall key points from their training courses. The campaign spans four weeks beginning the day after completion of the course. Learners will be asked to complete six exercises, and will be ranked against their peers on a “forgetting curve”.
They will receive notifications for six quiz exercises that consist of up to five quiz questions from the original course along a set schedule after course completion.
Research Tools
Properly managing a geography requires deep knowledge of the customer. Our research tools guide the user on uncovering the customer’s business model
Know Your Customer
ProFusion has developed proprietary research tools designed to collect a comprehensive profile of the prescribing customer. The tools have a heavy focus on the influence of local integrated delivery networks as well as the payers that create the product access environment in each territory.
A Research Workbook lists specific features of an individual territory, and why it is important to collect each data point. A Customer Profile Sheet captures the results of the research. Interpretive webinars follow the research effort, helping individuals understand how their own customers specifically operate as a business, and thereby create a unique prescribing environment.
Interactive Workshops
Activity-based workshops challenge learners to apply learning through case studies mimicking their customer universe
Account Management Training
The Value Perspective Model uses these live workshops to apply knowledge about the market, learned through pre-work training, and about the customer, discovered with ProFusion’s research tools, to begin defining strategies. Matrix team collaboration can be maximized through these workshops.
ProFusion will work with internal stakeholders to develop real-world scenarios the team may encounter to challenge them to consider market and product access before calling on a customer.
Our Training Experience
Teams We've Trained
Field Sales
Home Office
Reimbursement Managers
Account Executives
Hospital Sales
Topics We've Trained
Integrated Delivery Networks
Follow the Healthcare Dollar
Shifting Risk in the Marketplace
Long-Term Care
The 340B Program
Concepts We’ve Trained To
Provider Business Model
Payer Business Model
Matrix Team Collaboration
Healthcare Reform
Account Management
Take your team training to the next level!
The Value Perspective Model teaches account management skills and Matrix Team collaboration
Get Started Today!
Contact us to begin discussing your customized training solution.